Indian online sector is growing day by day and year by year. Digital revolution and advanced technology are playing a vital role in strengthening the roots of online shopping. The growing use of Internet in India provides a developing outlook for online shopping. E-commerce has been around in India for more than a decade but has become main stream only in the last few years. By analyzing the current behaviour of Indian consumers, experts estimated that the trend of online shopping will become basic phenomena among consumers in coming years. If online retailers know the factors affecting online behaviour, and the relationships between these factors and the type of online consumers, then they can further develop their marketing strategies to convert potential consumers into active ones, while retaining existing online consumers. Companies also use the Internet to convey, communicate and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with consumers. Many companies have also started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Consumers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchased the product from particular website. The present study is to analyze the changing trends in online shopping of Indian consumers and factors which online Indian buyers keep in mind while shopping online. In the beginning stages of online shopping consumers were reluctant to buy online as it has many limitations. But today the market is able to overcome many of the limitations and build confidence among the consumers to buy online. For the findings a survey was conducted based on primary data.