The current study looks at how women entrepreneurs are flourishing both economically and socially in every nation on earth, and how their credibility is rising as people become more aware of their place and economic standing in society. This essay also examines how women participate in small business operations and how they overcome various obstacles in order to survive. It is obvious that this reflects poorly on the financial standing of women-owned businesses that engage in a variety of petty trading activities, such as selling vegetables, operating kirana shops, laundry and ironing facilities, beauty salons, pan shops, and book stalls, all of which fall under the category of petty trading and do not generate significant revenue for them.

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Keywords: Women Enterprises, Finance, Petty Business Ventures, Marketing.