Bhamashah Yozna scheme was started by the Government of Rajasthan to transfer financial and non-financial benefits of different governmental schemes directly to beneficiaries in a transparent way. Bhamashah scheme was the first household level identity system in India where benefits are transferred to the bank account of woman head of the family.  The scheme was inaugurated on 15 August 2014 with the objectives of financial inclusion and to empower the women of the State. The scheme was re launched and renamed on April 1, 2019 with some additional benefits and features and name of Bhamashah Card was replaced with Jan Aadhaar Card. The broader objectives of the Bhamashah scheme are financial inclusion, women empowerment, and effective delivery of the government benefits through e-governance directly to its beneficiary. A Study was conducted among 619 women head of the family of Bhamashah Card Holders in 13 districts of Rajasthan and it was found that the implementation of the scheme has led to the increase in the woman empowerment in the state.

___________________________________________________________________________________

Keywords: Bhamashah Card, Jan Aadhaar Card, Women Empowerment, Financial Inclusion.