POSSIBILITIES OF AGRO-PROCESSING IN RAJASTHAN

Rajasthan the state of desert and forts is number one producer of fenugreek, mustard, bajra, cumin, coriander etc. It accounts for more than 10 percent of the nation’s milk production and has one of the highest livestock populations, making it ideal for agro processing units. The state's agro processing industry, which includes food processing, is a significant contributor to the state's GDP, employment, and investment, and it is expected to be a major driver of the state's growth in the near future. Food processing has not achieved the growth it deserves, despite having prominent parameters in its favor, and processing activities in Rajasthan are still in their infancy. Online marketing is experiencing a significant uptick as a result of rising purchasing power and expanding nuclear families, as well as a rise in the demand for processed foods. These variables are further prompting the requirement for complexity in different sections of agribusiness, for example, acquisition, capacity, transportation, dissemination and so on. In the Rajasthan region, the agro-processing business is a multi-billion dollar industry. Small and medium-sized businesses in Rajasthan, as well as farmers and farmhands, benefit from this industry. As a result, Rajasthan's expanded opportunities for agricultural processing will significantly boost both domestic and international trade in perishable goods.

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Keywords: GDP, Online Marketing, Agri-Business, Multi-Billion Dollar Industry.


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