Consumer behaviour is the study of how individual behaviour, groups, or associations elect, buy, use, and set ideas, goods, and facilities to mollify their requirements and wants. Conduct of the consumers in the business and the underpinning motives for those conduct. Consumer concert and advertising approach are inseparably connected Consumer performance assists enterprises in causal whether dealing with will be economic, as well as in acclimatizing their marketing plan to the applicable target population for their product/ service. By understanding how buyers suppose, sensation, and resolve, businesses can determine how stylish to vend their crops and amenities. This helps marketers prognosticate how their behaviour aids in the promotion of harvests and services. Consumer behaviour studies how people buy and use products, services, gests, and ideas. It's essential because it helps businesses understand their behaviour requirements, wants, and solicitations and produce products consequently. The sociological typical of buyer manner says that purchases are told by an existent's place within dissimilar general groups families, musketeers, and workgroups. Consumer goods contain food, appliances, apparel, and motorcars. The same physical good could be either a consumer or capital good, depending on if it's used by a commercial in the manufacturing development or bought for consumption and not intended for product or profit. Is the socio-economic profile of the consumers and the Customer behaviour pattern in the Coimbatore district to determine the types of consumer behaviour and the Categories of consumer goods, to identify the Products Preferred by customers and the factors affecting consumer behaviour in the selection and use of particular products in Coimbatore district.

___________________________________________________________________________________

Keywords: Consumer Behaviour, Marketing, Strategy, Goods.