Background: This paper addresses factors influencing customer’s attitude towards Green Banking Practices in Surat City. The major focus was to understand the importance of Affective, Behavioral, and Cognitive (ABC) Theory with reference to the customers’ of Surat City.

Objective: The objective of the research was to study customers’ attitude towards Green Banking Practices. The paper also identifies the various factors that influence usage of Green Banking Practices through ABC theory.

Method: In order to conduct the study, customers’ from private sector banks and public sector bankswere selected. From them 100 customers were selected for the study using a non-probability convenience sampling method. The analysis of the data was done using frequency statistics, factor analysis, validity test and reliability test to conclude the study.

Conclusion: The findings and results of the study concluded that the affective, behavioral, and cognitive plays a vital role when using Green Banking Practices.

Keywords: Green Banking Practices, ABC Theory, Customers’ Attitude.