McDonald's is an international fast food restaurant. It expanded its businesses on global scale. It is obvious that McDonald surpassed other fast food joints in terms of sales and fame in international level. “McDonald’s vision is to be the experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer smile”. The biggest challenge for a multinational is to maintain its global strategy in the stint of diversity as they hit different foreign lands. The same was the biggest challenge for McDonalds as well, when they launched into India. They faced severe Public relation crisis and it was a very difficult for them to come up with a solution in such a country. The purpose of this paper is to do SWOT analysis and examine the entry and establishment of McDonald’s in the emerging market of India.