Marketplace consists of two kinds of sectors i.e. Product market and service market. The success of any market depends on marketing mix. Both product and service markets have respectively 4 P’s and 7 P’s in their marketing mix. The marketing mix of service market is also known as the extended marketing mix. In this research paper, we are discussing the 7 P’s of marketing mix belongs to service market to be sustainable in such competitive era.

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Keywords: E-Commerce, Open Network for Digital Commerce (ONDC), Online, Marketplace, Platform.