The whole service industry and service providers, in the present time are in the serious need of addressing, and customizing the needs of their customers, using their preferences, taste and undoubtedly their own experience. This can be done better with the digital marketing which in the past couple of years has come forward with tremendously even in the pandemic time. Through digital marketing came into existence long back a decade ago, but the popularity gained to it after 2015. Its importance started realising then. People throughout the globe wants their things to be easy, handy and at their doorstep and they are finding the ways for the same. The digital marketing is perhaps solution to their needs. The Digital marketing is becoming need everywhere whether as a trend or as people’s choice. Digital media has played a proliferation role in digital marketing. The available platforms are quite in number and all becoming popular day by day and because of this the product is becoming cheaper even though variety of the products is available. Irrespective to needs, services and products are blossoming every day. The digital marketing has changed the way a business reaches to customers and every industry is disrupted due to digital marketing. The digital marketing’s ability to observe customer’s behavior and perform the marketing function accordingly is the biggest difference in the digital marketing and traditional marketing. Digital marketing performs on real time basis. In the Hospitality Industry the market disruption has occurred few years ago, especially after pandemic, and the way to make services available to consumer has changed drastically. Digital marketing then becomes important for the hospitality industry as digital marketing collects the data from market through research process and to make its analysis and behave accordingly for customer. However, on the other side the digital marketing through internet provides a detailed insight into the behavior of the customer, in the electronic environment. This has changed the way the decisions are taken. This paper is an attempt on emphasising on integration of digital Marketing in the Hospitality Sector with the view to give recommendations how hospitality industry can use digital marketing in better way to make optimum benefit out of it.

KEYWORDS: Digital Marketing, Pandemic, Avenues, Customers, Strategies, Multimedia, Hospitality.