A STUDY ON EMERGENCE OF OPEN NETWORK FOR DIGITAL COMMERCE (ONDC) IN INDIA

E-commerce has become a household name for many of us in recent years. It's come a long way from being just a marketing platform and has now become a one-stop shop for buying and selling. The E-commerce market in India has seen immense growth and is only continuing to grow bigger each day. The objective of this paper is to analyse the status of Ecommerce markets in India. The major theme of this is to investigate the buying habits of consumers in the Indian Subcontinent. The reason for the major dominance of large E-Commerce giants like Amazon and Flipkart in the Indian Peninsula. The limitation the of present E-Commerce Structure The Emergence of a government-based open network for  E-Commerce revolutionizes the E-Commerce market forever. This paper also aims to scrutinize rules and regulations adopted by the Indian government to cure the dominance of MNCs like Amazon and  Flipkart. This paper defines the newly implemented ONDC Network This paper will further critically study its components and the networks it functions in.

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Keywords: E-Commerce, Open Network for Digital Commerce (ONDC), Online, Marketplace, Platform.


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