ISO 9001:2015

COMPARATIVE ANALYSIS OF STRATEGIC MANAGEMENT IN ANCIENT JAIN COMMUNITY AND MODERN BUSINESS WORLD

Strategic management is popularized as a modern management theory by the western scholars. In the management books we find the statement that “The origin of strategic management can be retraced to 1911, when Harvard Business School introduced an integrative course in management called ‘Business policy’ aimed at the creation of general management capability.” (Azhar Kazmi, Adela Kazmi, 2016). But we miss the fact that ‘Strategy in action’ is available in ancient Indian scriptures too, which are atleast two to five thousand years old. We can open any ancient Indian scripture, be it Geeta, Mahabharata or Tirukkural, they are dotted with strategic management techniques. The author has attempted to explore ancient Jain Indian scripture to analyse if elements of strategic management are available in the ancient Jain scripture also. The focus will be on the religious Jain scripture ‘Sthanag Sutra’ and the relevance of strategic management techniques found in Sthanag Sutra is discussed in the paper.

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Keywords: Strategic Management, Strategic Formulation, Sthanang Sutra, Levels of Strategic Management, Ancient Jain Community, Ancient Jain Literature.


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