ISO 9001:2015

Role Of Media In Entrepreneurship Development

Dr. Govind Rawat

Entrepreneur, initially starts income generating activity is titled as enterprise and an effective control on such commercial activity may be termed as Entrepreneurship. Federal and local government spent a lot of money promoting entrepreneurship. New goods, services, raw materials and production technologies are used so as to prepare and sold a product at more than the cost of production. Phenomena involved in innovation, start-up, small business, family business, new business, and self employment. Media is used to publicize material product through picture, articles in magazine, newspaper, radio, video, film, music, recording, television, entertainment, and broadcast. Media have profound effect in influencing public perceptions about product generated and its marketing. Many national governments use mass media as a source to promote entrepreneurship. Economic Survey, 2013 revealed that the Indian entrepreneurs prefer trade and marketing business. There were about 1.6 crores of retail shops involving about 2.7 crores people. Second to retail is Manufacturing sector with exceeding 1crore units and employing near about 3 crores people. Transport, companies, warehousing, restaurant, hotels, food crafts, health care related enterprises are other major occupations.


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