This paper is putting light on Corporate social responsibilities and discussing about how the companies are putting efforts for making themselves culturally strong and promoting cultural heritage of India. This paper is based on interview-based method and taken few companies of Jaipur where one on one discussion has been taken place and conclusion and suggestions are based on the interview. Findings suggest that companies need to collaborate with local and national level academies for promotion, top management involvement is also missing which is the major drawback of the strengthen the Indian cultural and heritage.

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Keywords: Indian Culture, Heritage, CSR, Tradition.