THE MARKETING STRATEGY FOR SERICULTURE COOPERATIVES IN KARNATAKA

Reengineering is a breakthrough approach involving restructuring an entire organization and its processes. It transforms an existing system into a new form through a combination of reverse engineering, restructuring and forward engineering.  The United Nations has proclaimed the first Saturday of July as the International Day of Cooperatives in recognition of the indispensable role played by cooperatives in economic and social development. The aim of the International Day of Cooperatives is to increase the awareness about Cooperatives and highlight the goals and objectives of the international co-operative movement.

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Keywords: Reengineering, Restructuring, Forward Engineering, Co-Operative Movement.


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