AN ANALYSIS OF THE CONSUMERS PREFERENCES OF AWADHI FOOD CONSUMPTION WITH SPECIAL REFERENCE TO LUCKNOW CITY

The study was focussing on the consumers preferences in the selection of Awadhi food dishes. The findings of the study revealed that out of 5 mentioned kebabs, galawati kebabs are more preferred by the consumers and they mostly prefer kebabs with rumali roti. Another question was asked on the most preferred vegetarian and non-vegetarian dish and findings revealed that in non-vegetarian dish, consumers mostly like Awadhi style biryani and in vegetarian main course dish consumers mostly prefer Awadhi style Paneer dish and they prefer main course dishes with rumali roti. Last question were asked on the most preferred sweet dish and findings revealed that consumers of Lucknow city mostly prefer shahi tukda.

___________________________________________________________________________________

 

Keywords: Consumers, Awadhi Food, Preferences, Lucknow.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download