Television Advertisement is most effective way to reach large viewer’s at the time when they are relaxed and enjoying some time watching their favorite programs. It helps to create awareness among women customers about to cosmetic products. This study aims to know the influence of TV advertisement on purchasing behaviour of women customers about cosmetic products. The data collected from educated women customers of rural and urban area of Shivpuri district. For this 200 questionnaires were circulated out of them 140 questionnaires returned with suitable response of the respondents. To check influence of TV advertisement I apply regression analysis and find that TV advertisement is more effective to change the perception and purchasing behaviour of women customers about cosmetic products. Independent sample t-test also apply to know the difference of TV advertisement in rural and urban area and found that TV advertisement have same influence on the women customers of cosmetic products of rural area as well as urban area.