Technology and communication facilitate the growth and success of businesses, the formation of new relationships, the improvement of organizational effectiveness, and the ability of individuals to become better acquainted with one another. The proliferation of technologies including the internet, social networking sites, and management systems for customer relationships has a significant effect on how organizations connect with potential customers. These new modes of communiqué are affecting both the structure of the media and the communications tactics employed by corporations. The use of new technology is having an increasingly profound impact on marketing practice, which presents both opportunities and challenges for marketing professionals. The techniques that organizations employ to advertise their products and services to consumers are one of significant aspects of human life that have been profoundly affected by the arrival of modern technologies. The comprehension of recent innovations that have had an impact on contemporary marketing is the main goal of this study. In addition to this, the article delves into the ways in which technological developments have altered marketing paradigms.

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Keywords: Technology, Marketing, Information Technology, Digital Marketing.