The representation of queer community in Indian advertisements is visibly evolving as we witness their representation in the marketing industry. Representation and inclusivity inform about the collective unconscious it encompasses. Advertising and marketing in India have played a significant role in bringing about socially aware adverts conveying a message and demonstrate social commitment of the LGBTQ+ community.  The intent of this paper is to display how representation through Queer characters in advertisements OR LGBTQ+ marketing is helping normalize the Queer discourse. It was observed that these advertisements normalised humanising love and relationships beyond the binary sexes, genders, and sexualities. The frontstage put forth by an informed and inclusive backstage is worth looking into. The paper will furthermore analyse how the narrative about Queer community has changed, and how this change in the narrative is further changing the perspective by showcasing inclusivity and diversity in Indian advertisements.

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Keywords: LGBTQ+, Pride Marketing, Indian Queer Discourse, Queer Representation, Advertising.