Tourism is an important revenue generator for many countries. Its potential in employment sector is huge besides it can be a game changer for reducing poverty in many areas where scope of tourism sector is largely untapped. Marwar is one region where greater progress can be achieved if policy focus is geared towards this direction. The theme of the article is reformative as many practical suggestions have been given. The deeper connect with the geography of the region alongside delineating its cultural glory has been attempted. If right focus is created on tourism sector in Marwar it can bring further prosperity in the region. These points have been elaborated with research proofs.

Keywords: Tourism, Employment, Reformative, Prosperity.