Window displays are a type of advertisement that allows stores to show off what they have to offer in terms of both stock and creativity. The design of a store's window display demonstrates to potential customers how much effort they put into their business and the quality of service they will receive. It is an opportunity for a store to advertise their brand based on what the customer notices at a passing glance. Hence, it becomes necessary for retailers to focus on window display. The research purpose is to look into the impact of window display on consumer’s shopping pattern and find whether there is a direct relationship between consumer’s shopping pattern and window display. We will be exploring impact of window display of retail consumers of Mumbai city.

Keywords: Window Display, Shopping Pattern, Retail.