EVOLVED OF DIGITAL TECHNOLOGY AND FINTECH STUDY IN INDIA: OPPORTUNITIES AND CHALLENGES FOR STARTUP COMPANIES

Fintech is an acronym for Financial Technology, which gives alternate options for banking and non-banking finance services. Fintech is a new phrase in the financial sector. The primary purpose of this paper is to evaluate the Fintech segments and the Fintech startup sector. It depicts the growth of a Fintech startup firm and the current state of financial Technology (Fintech) in the Indian financial industry. By digitizing transactions, Fintech makes them safer for users. The benefits of Fintech services include lower operational costs and an easy-to-use interface. Fintech services in India are growing at the quickest rate in the world. Besides these challenges, there are enormous opportunities for Fintech Startups in India Fintech services will affect the routines and behavior of the Indian banking sector. As a result, there is a need to manage these problems proactively, resolving them by strategic decision-making, which will push FinTech Startups down the road of revolutionary growth. Besides these challenges, there are enormous opportunities for FinTech Startups in India. All secondary data, examination of literature, and research findings demonstrate that the FinTech industry would dominate India's future financial services sector.

 

Keywords: Financial Technology, Fintech, Systematic Literature Review, FinTech Start-ups.


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