Artificial intelligence (AI) is a Growing technology, industry, and field of in depth study. Rapid technology advances, the usage of digital marketing, social network ads, web browser marketing are also on the rise. Digital marketing is utilized for advertisers to promote goods & services on the market. Digital marketing has an imperative part to escalating the distribution of goods and services. As such, AI in marketing is a crucial topic to research. AI holds tremendous potential for vastly altering how marketing is done. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, New marketing tools like biometrics, voice, and conversational user interfaces offer novel ways to add value for brands and consumers alike. These innovations all carry similar characteristics of hyper-personalization, efficient spending, scalable experiences, and deep insights. Artificial Intelligence has become an emerging trend in different fields like business, medicine, marketing, education and automotive. It is a human intelligence expressed through machines. The long-term implications of vast implementation are crucial to consider, as an AI-powered industry entails fundamental changes to the skill-sets required to thrive, the way marketers and brands work, and consumer expectations. The recent progression of AI in marketing is indicative that it will be adopted by a majority of companies soon.  There are important issues that need to be addressed before AI is extensively implemented, including the potential for it to be used maliciously, its effects on job displacement, and the technology itself. Artificial intelligence offers net-positive benefits to marketers, consumers, and society as a whole through its ability to improve the creation, optimization, and distribution of value.

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Keywords: Artificial Intelligence, Digital Marketing, Biometrics, Interface, Hyper Personalization.