EFFECT OF CREATIVE PROCESS ENGAGEMENT OF EMPLOYEES ON THEIR INNOVATIVE WORK BEHAVIOUR WITH MODERATING EFFECT OF THEIR WELLBEING

Innovative behavior reflects the creation of something new or different. Innovative behavior is by definition change-oriented because it involves the creation of a new product, service, idea, procedure, or process. It is defined here as a multi-step process in which an individual recognizes a problem for which they generate new (new or adopted) ideas and solutions, work to promote and build support for them, and create a workable prototype or model for use. and the benefit of the organization or its parts.

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Keywords: Innovative Behavior, Workable Prototype, Covid-19, Critical Thinking, Problem-Solving Skills.


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