A STUDY ON EFFECT OF ARTIFICIAL INTELLIGENCE IN OPERATIONS OF BANKS AND ITS IMPACT ON CONSUMER SATISFACTION

AI is the future of banking because it can use advanced data analytics to prevent fraudulent transactions and increase regulatory compliance. Anti-money-laundering tasks that used to take hours or days can now be completed in seconds by using an AI system. Also, with the help of AI, financial institutions can process massive amounts of data extremely quickly, opening up countless opportunities for discovery and insight. Artificial intelligence (AI) bots, digital payment advisors, and biometric fraud detection methods all contribute to better service for more people. There will be more money coming in, less expenses, and more money coming out. Banks can better serve their customers by using AI to analyse their spending habits, create personalised investment plans, and help their clients with budgeting. Customers also benefit from the bank's proactive communication, as they are alerted to any changes in their account balances and given tips on how to better manage their money. So in this study author analysis the level of satisfaction of  “public and private sector banks” customers.

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Keywords: Artificial Intelligence, Customer Satisfaction, Banks.


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