Normally population growth is liability on the part of government in any country as it creates pressure on government to spend more on different heads. It is also called that population growth is curse in the society but if we think from the marketing perspective it offers lots of opportunities for marketers in the country. As population increase there will be rise in demand of various products and services. In this research paper researcher has tried to analyze the population growth from the marketing perspective that focus on the aspect that population growth open the doors for marketers to do various types of business in the country.