In India the concept of Super Brands(SBs) is relatively new, SBs are not created overnight but undergo a hard and continuous process of delivering good value, quality and a sense of pride of ownership, once consumers understand this concept, he will be more secure to pick up a Brand because then he will not be foolishly mesmerized by the sudden rise of a new product launched by an actor who himself doesn’t use it. Super brand status is granted to a Brand after a set of stringent procedures that include the test of sustainability of a product, loyalty it has generated over a period of time among the masses and whether it lives up to the vision it was created with and continues to have a staying power with the changing times. In this contemporary business world the impact of Brand advertising is clearly seen. Brands are no longer considered labels only but unique personality that draw consumers in large numbers and in the process developing a class that expresses its individuality through a famous label. No wonder, over the years Mercedes and Nike acquired a Cult status in India as well. In short, it’s the drawing pull of the Brand that brackets it in the Super Brand status. But it’s just the beginning. The present study aims to study the role of Super Brands in India.