There are many different methods to assess financial success, but they should all be seen as a whole in order to be meaningful. Line items such as revenue from operations, operating income, and cash flow from operations, as well as total unit sales, may be used to calculate profitability. Although the FMCG companies in India are not much interested in adoption of accounting innovation and this study is conducted to measure about their satisfaction with the use of the traditional measures for measuring satisfaction of different groups including employer, employee, effective persons, and other concerned parties using questionnaire filled by the 357 respondents of FAMCG companies in India. The data is analysed with the SPSS software using the multiple regression technique. The results revealed that the Cost of Equity and Increase Net profits after taxes are the two variables behind the satisfaction of the FMCG companies in terms of the traditional measures used.

Keywords: FMCG, Traditional Measures, Financial Performance, Profitability, Operating Income.