IMPACT OF GOVERNMENT INITIATIVES TOWARDS RURAL ECONOMY DURING COVID-19: A CASE STUDY OF PRAYAGRAJ, DISTRICT OF UP

The economy has been hit tremendously due to the corona pandemic, the virus has contained us in our homes for months and the changes in the way of living is quiet unfamiliar and unsettling. The economy has been put on a ventilator with the rate of unemployment being very high leading to 122 million job losses in April 2020. The most affected are the vulnerable labours that are informally employed in the unorganised sectors, the daily wagers and the Migrant workers. The economy and the social lives it supports would have collapsed if not for the economic packages announced by the government in lieu of the virus. Although the criteria to avail these packages is primarily to have a Jan Dhan account in any bank and to also to be familiar with mobile banking. Digitalisation has played a major role in these testing times. It is allowing us to have the experience we want even if we have to be isolated, quarantined or alone. But not many people in the rural and semi urban areas are comfortable with technology due to low digital literacy. This paper talks about the how digitisation has made this pandemic survivable and how adapting to a livelihood based on technology will prepare us for any future such outbreak. The novel corona virus has enlightened us with the thought that life can be painful when not prepared. The Government machinery and social set up built over the years is a failure if millions of people are left to starve even for a day. The paper further analyses the impact of the government aid on the rural population.

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Keywords: Covid-19, Financial Inclusion, Rural Economy, Digital Inclusion, Media Convergence.


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