In terms of mass communication, advertising refers to the persuasive marketing of a good or service to the public in order to persuade them to purchase it or use it. Studying the effects and strategies of advertising is important to the study of mass communication because most advertising is done through some sort of mass media, like television. Advertising is the for-profit, faceless, one-way promotion of persuading information from a sponsor. The sponsor encourages the use of particular goods or concepts through mass communication channels. The message sent to audiences is completely under the control of advertisers. Advertisement increases sales and consumption of product by either introducing new articles in the market or by familiarizing people with the new uses of the old articles. It attracts attention, creates interest and awareness and arises and maintains consumer's demand. It influences the buying behavior of the prospective customers. It widens the market for a product.

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Keywords: Twitter, Facebook, Mass Media.