Empowering women means giving women means to be financially and intellectually independent in their choices and believing that a women is also equal to everyone else and that they have equal rights to decide their path in life. Empowerment is a process through which those women who were earlier denied of making any choice for them acquire such an ability. To estimate the degree of empowerment of women, the most important criteria is status of women. It is generally accepted that a change in the economic status of a women is a good indicator of empowerment. Women play an important role in all fields of development, so it is important that they should be strong socially and economically. Empowering women is a solution to many problems in our society. The present research paper topic of study of women empowerment through social networking group PULA is based on the financial independence, productivity, efficiency and overall development of women in our society. PULA is a Facebook group exclusively for women who have Pune connection i.e. born or brought up or living or lived in Pune. PULA group is one such group which does not differentiate women on the basis of their economic background. The group celebrated its 7th anniversary on July 26th 2022 and has become the largest city specific women group. PULA is a big hit among women entrepreneurs and home business owners in Pune who have found a safe place to connect with customers. The group was formed in the year 2015 with merely 300 people in the friend list of Sonia Agarwal Konjeti. The founder and admin of the group Mrs. Sonia Agarwal Konjeti had set clear guidelines for the group and allotted Wednesdays and Sundays as #PulaBazaar. This group on social media is an example of how women can set up their own business and look after themselves and their families. PULA is a flourishing platform for women entrepreneurs in Pune and thus it contributes towards women empowerment.

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Keywords: Women Empowerment, Social Networking, Economic Status, PULA.