Online retailing Business is expected to hit 2900 crores in Indian by Dec 2014. There are many online retailers to provide their services to the Indian online shoppers. Most Consumers are attracted towards purchasing online from sites such as EBay, Flipkart.com and many others with sales reaching $I billion. With more India's online shopping registering a phenomenal 100 per cent annual growth, many retail chains and consumer durable companies are joining the Web bandwagon to tap the E-shopping market. There is huge scope for retail ecommerce business in in India. Even traditional retailers like Shoppers Stop, Westside and Pantaloons are looking at the online shopping space for growth. According to industry leaders, portals offering daily deals and discount offers with good delivery services attract the largest number of online shoppers. The companies that provide daily deals or discount offers are doing brisk business. People are looking for value shopping that saves their money as well as time. The customer behavior is changing dramatically. People are not only using the Web to book air tickets and movie tickets but also do not hesitate in placing orders for mobiles, laptops and other consumer electronics and home appliances through sites like Snapdeal.com. The study is conducted to find out the Consumer buying behavior towards online retailing in Major Cities in South India.