Think about making various diverse portfolio, remember the old saying “do not keep all your eggs in a basket”. Diversity is not just about the investing’s number in your portfolio it is also about the connection between those investing. Diversity becomes a fascinating strategy when a company gets out of profitability development chances in its main trade. In the challenge making strategies in a diverse company, many industry atmosphere include and coming up with a set of business strategies, in which it operates. In today’s dynamic and turbulent business atmosphere, diversity has become catalysts to gaining competitive advantages and to make the system in operation. This is because manufacturing companies work in highly competitive atmosphere, particularly, those who produce same and similar accessories between those firms. Studies showed that the diversified institutions perform better than undiversified organizations in the case of ROA and ROI, while related diversified organizations were found positive. Multinational diversification strategies include diversity of business and diversity of national markets. Despite the complexity of preparing and managing so many strategies, these strategies have quite appeal and more competitive capacity. This study focuses on the methods, which diversification strategies are applied for different area like IT, FMCG etc. it is related to the original concept of diversity strategy to succeed by companies. This study examines the effect of diversification strategy on the performance of an organization in the manufacturing sector. The study concluded that diversity is a strategy tool to gaining strategic relevance and intuitive performance.

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Keywords: Diversification, Dynamic, Organisation, Strategies, Operations, Competitive, Performance.