Social media gives us a way to communicate with others and express our thoughts. Recently, the majority of businesses have demonstrated an interest in engaging with their clients on social media and marketing their organic food products through various social media channels. The current study concentrated on how social media contributes to the level of brand awareness among its consumers with special emphasis on organic food products and also focus on brand awareness through social media .This study also focus on the factors that motivate users to interact with brands on social media. For this a self-administered questionnaire was used for data collection from 100 customers, randomly selected from the city of Udaipur. The findings show that here exists a positive relation between social media marketing and brand awareness of organic food products. Thus, social media marketing has significant impact on consumer brand awareness now a days.

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Keywords: Organic Product, Social Media, Social Media Marketing, Brand Awareness.