Rural masses are not aware about banking facilities. Banks provide credit to marginal farmers and small businessmen for the improvement of rural economy. The infrastructure of rural banking system is very poor. The number of bank branches in rural areas is not adequate. The people of remote areas face difficulties in availing banking services. Rural banking system can replace money lenders in rural areas. The study is based on primary and secondary data. Primary data has been collected from the state of West Bengal. Secondary data has been collected from journal articles. In this paper, an attempt has been made to find out various aspects of rural banking.

KEYWORDS: Rural, Bank, Rural Masses, Rural Areas.