Financial system of our Indian economy comprises of different financial institutions, financial instruments, financial services and financial markets. It offers a wide variety of financial products and services to its investors and potential investors. Growth and development of our economy has empowered women folk to become independent as a result they are doing efforts to use financial resources independently. But, selection of investment avenues differs from person to person. Every individual investor has her own basis and mindset for investing her savings in available options. Various demographic factors, financial awareness influenced their investment behavior.