The term engaged workforce is increasingly used to describe the win-win situation where employers expect employees to give their best to achieve organisational objectives and employees expect meaningful and challenging job. Several studies aimed directly on the linkage between CSR and employee engagement have found a strong correlation between employee’s commitment to their organization and how they rate its social responsibility. The article published in California Management Review, also looks at the relevance of corporate social responsibility (CSR) for engaging employees, including its impact on their motivation, identity, and sense of meaning and purpose.

KEYWORDS: Corporate Social Responsibility (CSR), Motivation, Identity, Political Economy.