Green Marketing is looked as a tool towards sustainable development in the recent times. The green marketing mix describes the practices of the organisations in initiating, practicing and evolving green and environment friendly practices with reference to the Product, Price, Place Promotion, Process, People and Physical Evidences mix. The state of Maharashtra is the hub of Pharma companies with large number of pharma companies being located in Maharashtra. The state is the future for Pharmaceutical Production for India and the world. It is due to the nature of the activities of the Pharma companies that their activities are detrimental to the environment. There have been many regulations enforced on the pharma companies to take efforts in reducing the ill-effect on the environment. Hence, it is interesting to find if the pharma companies in Maharashtra are having green marketing mix thereby creating a path towards environmental conservation. This paper attempts to find the practices followed by the Pharma companies in Maharashtra with regard to the seven P’s of green marketing mix.

KEYWORDS: Green Marketing, Green Marketing Mix, Environmental Conservation.