Organic agriculture is gaining ground as a viable solution to the issues posed by rising demography, urbanization, and climate change. This typically translates into healthier, safer, tastier, and more environmentally friendly foods in the view of customers. Therefore, there are aspects that play a vital role in the increased organic foods consumption with a vital effect on the purchasing orientation of consumers. The goal of this study is to figure out what factors influence organic food consumption and how that influences customer purchase intent. About 100 respondents were targeted for collecting responses through a survey and the data collection instrument was a questionnaire. The study results revealed that out of the six factors considered for the study analysis, mainly perceived price, availability of organic foods, health consciousness, and knowledge of organic foods significantly influenced the customer purchase intent. The study also concluded that the outcomes of this study can be useful for the organic producers and retailers in terms of better reaching out to consumers in consideration of the factors that influence consumer buying intentions.

KEYWORDS: Organic Foods, Organic Farming, Consumer Behaviour, Consumer Purchase Intention.