ROLE OF WOMEN ENTREPRENEURS IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

Entrepreneurship is commonly regarded as a crucial component of economic dynamism and is increasingly acknowledged as a significant generator of economic growth, productivity, innovation, and employment. It is common to undervalue the contribution of entrepreneurship and an entrepreneurial culture to economic and social progress. Women's entrepreneurship as a concept and a practise is a relatively new phenomena. Little was understood until the 1980s. Despite the fact that there are many women in business, recent research shows that the majority of them work for Micro and Small Enterprises (MSMEs.) Women should create their own jobs and become entrepreneurs because prospects for work in government, non-government, or private companies are rapidly dwindling. This article discusses the elements that influence women entrepreneurs' performance in MSMEs. It also looked at the characteristics of female entrepreneurs in MSMEs and their firms, as well as the help they get from the government or other institutions.

KEYWORDS: Entrepreneurship, Women Entrepreneurship, Micro, Small, and Medium Enterprises (MSMEs), and Government Incentives.


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