Over the last twenty years there has been an ICT revolution in the world. It has altered the way of thinking, working and living styles of the people. ICT is an integration of the two technologies - computing technology and communication technology which are used to store, process, transmit, convert and retrieve the data of information. The use of ICT in the rural marketing which has a potential of over 700 million people, has opened up tremendous opportunities for growth and development. Today in the country the majority of consumer spending comes from rural. It is above $ 100 billion. Web will have a great impact on the way rural marketing and would be conducted in the future, yet there has been little research towards exploring the effectiveness of the provision of agriculture-related and rural marketing information in the electronic form. Modern information and communications technologies (ICTs) and web based marketing of agricultural produce hold great promise for the socio-economic development of rural hinterlands in India. The increased application of ICT will lead to effective governance and help in areas like agriculture, health, education, literacy etc. ICT is leading to enhance the quality of life of villagers by the use of e-learning, e-governance, tele-medicine, entertainment and providing the speedy web-based information. In this paper an effort is made to study the relationship between application of ICT and its impact on the development of the rural India and how it is useful to provide different services to rural society in India. For this purpose, few popular agricultural websites in some key areas of information provision maintained by government departments and agencies, private profit-motivated as well as non-governmental organizations (NGOs) are used. The study will also be useful for developing better electronic commerce networks and e-commerce trading platforms for rural marketing.