A well-designed food and beverage outlet’s website is generally considered a very effective tool for establishing the brand. A superb website for the food and beverage outlets professionals allows them to present both the ambiance and services that they provide to their target demographic of consumers. An effective website is critical to a hotel's capacity to attract and retain the most motivated guests. Therefore, the aim of the present study is to analyse the influence of website quality on consumers choice of food and beverage outlets selection in Lucknow. A structured questionnaire was developed to collect information from the consumers of food and beverage outlets in Lucknow city and distributed to them through online platform using Google Forms. The major findings of the study revealed that websites optimised for mobiles, readily available contact and location, user friendly layout and secured payment gateways are the features of website quality which influences their choice of food and beverage outlet selection in Lucknow city.

___________________________________________________________________________________

Keywords: Website Quality, Food and Beverage Outlet, Consumers, Selection.