As we all are very well know about the famous and aged baby care brand Johnson and Johnson. Today market world changing very quickly because lots of companies making baby care products. People find many options in various products as competitive changes. Parents are constantly concerned with getting the best products in the market for her new born child and kids also. The purpose of this paper is finding the changes of consumer preferences from Johnson and Johnson to Chicco baby care products.

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Keywords: Consumer Preferences, Johnson, Chicco, Baby Care.