Digitalization is defined as the integration of the analogue and digital worlds with new technologies has substantially transformed many industries. Industry commentators believe that the transformation of the insurance industry has come rather late and it is yet to draw on the full potential of digital technologies. Most market participants believe that digitalization will change the fundamentals of the value creation of this industry, with manifold new ways of customer interaction, new cost structure and business processes, and a new workforce. Recent developments in insur-tech have promoted an immense interest among practitioners worldwide. The paper discusses the impact of digitalization on the general insurance sector of India. We take a case study approach to study the effects of digitalization on the general insurance sector by reviewing the business of Acko General Insurance Limited, India’s first digital insurer and currently the fastest growing insurance company in the country. We find that digitalization has promoted a hassle-free insurance user experience for consumers and has led to quick growth of the Insurer implementing it while reducing the operational expenses.

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Keywords: Digitalization, Innovation, InsurTech, Acko General Insurance.