Storytelling is rising in prominence in digital marketing. It is used as a marketing tool and used by firms in brand positioning. The purpose of this study is to explore how brands tell stories about themselves on digital networking. In recent times, corporations resort to the various ways in which brands present narratives about themselves through digital networking.  This paper examines the contents of storytelling shared by various brands on digital media. The conceptual study’s aim is to investigate the ways in which brands employ various types of storytelling, as well as to learn how communication occurs on various social media platforms and the consequences this has for corporate management. So, this study is done from the point of view of brands to find out how communication is done on social media platforms and its implications for corporate managers.

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Keywords: Storytelling, Communication, Brand Storytelling, Digital Media.