Tourism is fragile and seasonal, which depends on different influential factors such as GDP, consumer price index and exchange rate etc. Covid-19 pandemic has hit the top global tourist destinations including India. The economy is struggling to revive the tourism & hospitality industry as it has become one of the biggest challenges to revive and boost during this pandemic outbreak. The distinct advantage to India is the culture & heritage, religious and nature-based tourism as they are still favourites for shaping the inbound tourism. It is believed that foreign tourist arrival will be enhanced post pandemic due to history& vibrant culture, deeply entrenched faith in religion and unparalleled diversity in natural resources. The country is widely recognized for these unique offerings that also come at a very competitive price. Although these segments are quite famous between domestic and foreign both type of tourists, India is slowly securing popularity in new dimensions of tourism like medical tourism. This paper focuses on the analysis of foreign tourist arrivals in India &the impact of Covid-19 Pandemic on Indian tourism industry. In the present scenario, the need of the hour is that the government and industry take a serious step towards the revival of this sector. This study provides an overview of rebuilding, reviving &surviving post pandemic& for analysis of losses on foreign tourist arrival secondary data is studied as tourism is one of the biggest source of revenue for the economy.

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Keywords: Consumer, Service, Covid, Medical Tourism, Hospitality, Challenges, Pandemic.