Life insurance business in India occurred during the first two decades of the 20th century. In 1914, there were 44 Life Insurance Companies in the Country and the number increased to 209 by 1948. Despite the progress made by the Indian Companies, the fact remained that life insurance business to be essential a regular phenomenon. The marketing of insurance has some basic features. It has to identify uncertainties in the lives of individual and groups and in the operations of an economic system and offer suitable insurance covers for them. Naturally, the requirements of different groups of insurance seekers will be different. The consumer is no relatively more knowledgeable, may be able to make a more informed choice about financial matters, including insurance protection.