Corporate Social Responsibility (CSR) can be stated as the continuous commitment by corporations towards the economic and social development of communities in which they operate. CSR has become an important part of the corporate strategy. Companies have CSR teams which make specific plans, policies, strategies and goals for their CSR programs and keep budgets to support them. In most of the cases, these programs are based on a clearly defined social philosophy. CSR is in a very much budding stage in India. A lack of understanding, inadequately trained personnel, coverage, policy etc. further adds to the reach and effectiveness of CSR programs. In this paper, an attempt has been done to study the concept of CSR and challenges associated with CSR in India. Eventually few suggestions have been given so that CSR initiative may be implemented successfully.

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Keywords: CSR, Corporate, Society, Environment, Sustainability, Social Responsibility.