Models, catwalks, and dreams become the standard rather than the exception in the world of fashion. Given how much media attention is given to the company's more glamorous parts, it is not surprising that fashion is so alluring. Through today's media channels, customers have access to a vast variety of information on the fashion business. They use digital media specifically for the purpose of increasing brand awareness. In the multitrillion dollar global fashion industry, culture and commerce are linked. Research technique refers to the specific stages or methods used to locate, select, analyse, and evaluate data on a topic. The methodology section of a research article allows the reader to evaluate the study's general validity and reliability. The most popular categories of branded goods include business apparel, luggage, and accessories. Consumers may express their social status, power, and wealth by buying branded goods. When it came to a relationship between consumers' income and desire for branded items, consumers with higher incomes showed a larger preference for branded goods than those with lower incomes. Reference groups also choose branded goods. It's crucial to leverage internet media, advertising, and word-of-mouth to promote branded products. The value of the product (quality), its price (income), and its target market, among other factors, may all be extrapolated to have an effect on the consumer's thinking (age group).

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Keywords: Digital Marketing Strategies, Acceleration of Marketing, Fashion Brand Goods.