This paper presents an idea of how the customer satisfaction and brand trust play role in determining the brand loyalty of baby care shampoo. Since consumers have become much aware of the brands they are using, the quality and the ingredients it possess makes a lot of sense. One of the basic aim of marketing strategies today has been to satisfy the consumer. Another aspect of consumer behavior that marketing strategies should take care is building trust for their band in the mind of consumer. Both of these aspects need to be well catered in order to retain existing customer since both customer satisfaction and brand trust helps in generating brand loyalty.

___________________________________________________________________________________

Keywords: Customer Satisfaction, Brand Trust, Brand Loyalty, Consumer Behavior.