The study is based on the buyer’s perception towards the product of Patanjali Ayurved Limited with special reference to brand image. This research paper mainly focus on the brand advancement of Patanjali’s Herbal and Ayurvedic products. The study was conducted with the sample size of 400 in Gujarat. The main objective is to study the brand preference of ‘Patanjali Ayurved Limited’ from consumer’s view, to study the brand perceptions of ‘Patanjali Ayurved Limited’ in the minds of consumer and to study the satisfaction level of consumer after using ‘Patanjali Ayurved Limited’ products.

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Keywords: Patanjali Product, Consumer’s Preference, Consumers Satisfaction, Brand Image.